We install an AI system inside your business that calls every enquiry within 60 seconds, follows up nine times, books them straight into your calendar — and reactivates the dead leads sitting in your CRM. If you don't book 30% more appointments in 60 days, we work for free until you do.
Drop your website below. We'll submit a lead through your own contact form and send you a recording plus your measured response time. Most owners are shocked.
You're not paying for leads. You're paying for the privilege of losing them to whoever called back first.
By the time the average UK trades business calls back a web enquiry, 78% of those leads have already rung a competitor.
Most UK service businesses have 6–12 months of "lost" enquiries gathering dust. Most just needed one more nudge.
Responding inside a minute converts almost 4x better than responding within an hour. Speed isn't a nice-to-have — it's the product.
The 60-Second Lead Engine. Fully managed. Built for UK service businesses. No software for you to learn.
Every new enquiry — website, Google LSA, Meta, anywhere — gets an SMS and an AI voice callback within 60 seconds. 24/7. Weekends and 9pm enquiries included.
SMS, email, and voicemail drops across 14 days for every lead who doesn't book first touch. Books 2–3x more appointments — zero extra effort from your team.
The AI qualifies the lead and drops them directly into your diary. Your team turns up to a confirmed appointment, not a phone-tag chase.
We pull your last 12 months of "lost" leads and run a reactivation campaign in week one. Usually pays for the entire install before we're finished building it.
Every lead. Every response time. Every booking. Every recovered job. One screen. You see exactly what we're doing and what it's worth.
Every lead, every response time, every booking, every pound recovered. One screen — pulling in real-time from your phone, your tablet, anywhere.
Instant SMS + AI voice callback on every new enquiry, 24/7.
12-month CRM sweep — re-engaging every "lost" enquiry with a fresh offer.
SMS, email and voicemail across 14 days for every lead who doesn't book first touch.
Auto-fires every 90 days with a fresh offer angle — fully hands-off.
Numbers shown are representative — real dashboards are personalised to your business. Click the tabs above to explore.
Drag the sliders. The number on the right updates live. Most businesses are losing more than they spend on advertising.
Drop your website below. We'll submit a lead through your own contact form and send you a recording plus your measured response time. Most owners are shocked.
No software for you to learn. No team training. No "let's revisit this next quarter." Done by Friday.
60-min session. We map your lead sources, your tone, pricing rules, and pull your dead-lead pool. That's all we need from you.
You approve copy and pricing same-day. We handle integrations, AI training, follow-up cadences, calendar sync.
System goes live. Reactivation campaign sends to your 12 months of dead leads. First booked appointments usually inside 48 hours.
Included. We monitor, refine, and tune the AI on what's converting. Weekly reporting. No additional cost.
Before you spend anything serious, get the number that tells you whether you should.
The full £197 is credited against your install. If we find nothing worth fixing, we'll tell you that too.
Book my audit — £197Management included from month 2. Everything in the install is yours to keep.
Five founding installs at cost. Then the price goes up.
Built, deployed, and optimised in 7 days. Management included.
Total stated value: £26,000+. Your price: £7,500.
Run my 60-second testOngoing management included: £1,500/mo from month 2 · no-penalty exit at day 90
You decide whether we stay on the same day your guarantee window closes — after 90 days of watching the dashboard.
£197 audit fee fully credited.
The 60-Second Lead Engine is £7,500. For the first five UK businesses, we're installing it at cost — because we want the before/after numbers public.
or book a 15-min audit call · ask about a Founding Five slot
This deal dies at client #5. The next install pays £7,500.
More booked appointments in 60 days. Written into the agreement, measured against your baseline.
If we miss the 30% target, we work for free until we hit it. No pause, no excuses.
Full refund of your install fee if we haven't delivered the result inside 90 days.
Founding client installs in progress — every case study publishes in full, including any that miss the +30% bar.
EcoClear (UK waste removal, Birmingham) — install completing June 2026.
Full case study with verified before/after numbers will publish here once the 60-day window closes. We don't fake testimonials. If you want to be the next case study, book an audit.
Founding Client #1 — install in progress. Real name, real numbers, published in full once the 60-day window closes.
Founding Client #2 — install in progress. The full case study publishes either way — including if it misses the +30% bar.
I built First60 after watching UK service businesses pour thousands into Google Ads and Meta — and then lose six out of every ten leads to slow response times.
The fix isn't more ads. It isn't a fancier CRM. It's making sure every lead you've already paid for actually turns into a booked job before your competitor's phone rings.
If that sounds obvious — it is. Almost no one in the UK trades and service space is actually doing it. That's the opening.
Seven days from kickoff to go-live. We do the heavy lifting. Your only commitment is one 60-minute kickoff call and same-day approvals on copy and pricing.
ServiceM8, Jobber, Tradify, Powered Now, HubSpot, GoHighLevel, Pipedrive, Salesforce, and 30+ others. If you don't have a CRM, we provide one as part of the install at no extra cost.
No. It handles the leads your staff can't get to — out-of-hours, weekends, and the ones that fall through the cracks during busy periods. Your team turns up to confirmed bookings, not phone tag.
£7,500 one-time install — everything in the stack above, including the reactivation campaign (£3,500 if bought standalone) and a configured CRM that's yours to keep (£1,200/yr value). Ongoing management is included at £1,500/mo from month 2, with a no-penalty exit at day 90 — you decide whether we stay the same day your guarantee window closes. The £197 audit fee is fully credited.
The 60-Second Lead Engine is £7,500. While the Founding Five window is open, the first five UK businesses get it at our cost — £750 install plus £60 per booked appointment the system generates, capped monthly — in exchange for your real name and real numbers published in full. This ends at client #5; after that the install is £7,500 with management included at £1,500/mo from month 2 (no-penalty exit at day 90). The £197 audit fee is always fully credited.
30% more booked appointments in 60 days or we work for free until you hit it. Plus full money-back inside 90 days if we haven't delivered. The risk is ours, not yours.
The dashboard shows you every lead, every response time, and every booked appointment. You'll see the lift inside week one because of the reactivation campaign alone. If the maths don't work, the guarantee kicks in.
Yes — Reactivation-Only. We sweep your last 12 months of dead leads and run the full reactivation campaign, without the AI response system. £2,000, and it typically pays for itself before the campaign finishes. If you upgrade to the full Engine later, £1,000 of it is credited.
Yes. Built specifically for UK businesses. ICO-registered, GDPR-aligned data handling, PECR-compliant communications. We only contact leads who have given you permission to be contacted.
Sole traders without a team, businesses doing under £500K/yr, and companies not running any active lead generation. Our buyer is a UK Ltd doing £1M–£10M/yr, owner-led, already spending on leads, frustrated by how many disappear.
No pitch deck. No slides. We submit a real enquiry through your contact form, record what happens, and send you the number. If it's under a minute, we'll tell you you don't need us.
Direct email: hello@first60.co.uk · We respond in under 60 seconds. (Naturally.)